Post Covid Effects - year 2021 - 2026

post-Covid trends :

Health & society

• High incidence of cancer cases

• Heavy crowd in religious places

• Society feeling like it’s part of a post-pandemic social experiment

• People increasingly feeling like victims of systemic/social changes

Media, content & attention economy

• Rise of highly vulgar/explicit content creation

• Overflow of content across platforms

• Death/decline of mainstream media (MSM)

• OTT platforms booming

• Youth creating cringe reels

• Older generations consuming/forwarding propaganda content on WhatsApp

• Endless content competing for attention (AI, reels, short-form media)

AI & technology

• Growing dependence on AI tools

• AI helping in personal decision-making

• Non-emotional, data-driven decisions becoming easier

• Singularity/rapid AI acceleration discussions

• Cheap internet (Jio effect) acting as a major catalyst

Work & lifestyle

• Sudden realization of work-life balance

• Work-from-home becoming common

• Hybrid work structures rising

Economy, business & consumption

• Emergence and boom of quick commerce / 10-minute delivery apps

• Mushrooming of eateries and food businesses

• Healthcare sector growth (especially listed space)

• 12% return now perceived as “low” (shift in financial expectations)

Travel & behavior

• Massive boom in travel

• “Revenge travel” trend among Gen Z

Broader structural observations

• Humans increasingly influenced/controlled by platforms and digital ecosystems

• Ongoing debate: are these changes organic or planned?