post-Covid trends :
Health & society
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High incidence of cancer cases
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Heavy crowd in religious places
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Society feeling like it’s part of a post-pandemic social experiment
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People increasingly feeling like victims of systemic/social changes
Media, content & attention economy
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Rise of highly vulgar/explicit content creation
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Overflow of content across platforms
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Death/decline of mainstream media (MSM)
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OTT platforms booming
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Youth creating cringe reels
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Older generations consuming/forwarding propaganda content on WhatsApp
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Endless content competing for attention (AI, reels, short-form media)
AI & technology
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Growing dependence on AI tools
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AI helping in personal decision-making
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Non-emotional, data-driven decisions becoming easier
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Singularity/rapid AI acceleration discussions
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Cheap internet (Jio effect) acting as a major catalyst
Work & lifestyle
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Sudden realization of work-life balance
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Work-from-home becoming common
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Hybrid work structures rising
Economy, business & consumption
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Emergence and boom of quick commerce / 10-minute delivery apps
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Mushrooming of eateries and food businesses
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Healthcare sector growth (especially listed space)
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12% return now perceived as “low” (shift in financial expectations)
Travel & behavior
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Massive boom in travel
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“Revenge travel” trend among Gen Z
Broader structural observations
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Humans increasingly influenced/controlled by platforms and digital ecosystems
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Ongoing debate: are these changes organic or planned?




